Recommends: The Book Publicist Podcast

Want to learn from actual book publicists about what it takes to book interviews? This practical podcast by my friend and colleague, PR veteran, Jason Jones, is designed to help self-published and indie authors become their own publicist. But it has great takeaways and implications for you whether or not you’re an indie author.

I was interviewed on one of the episodes a few years ago: “Win Win", where we talked about how everyone wins when an indie author makes media relationships a priority over the interview.

FOR FURTHER READING: LANDING LOCAL MEDIA by jason jones

In Landing Local Media, author Jason Jones—a top, longtime literary publicist and agent—shares the mindset and insider publicity techniques that he’s used to help hundreds of authors sell millions of books.

This up-to-date guide gives readers:

• Instructions on how to build a press kit the media will love

• Email templates for crafting perfect pitches

• Tips for interviewing well (and how to get invited back for more interviews)

• Critical steps most authors miss before (and after) an interview

• Ideas for maximizing opportunities and growing a sustainable, loyal audience